Hi! I’m Ashleigh
charlotte based product designer
I believe the best design decisions come from reducing ambiguity before creating solutions. Whether aligning stakeholders, validating assumptions, or defining success, my role is to help teams make better product decisions before pixels are ever placed on a screen.
Case Studies
Kroger Instinct
Role: Lead Product Designer
Team: eCommerce Accelerator (Innovation Lab)
Scope: 0→1 Concept, MVP, Live Pilot
Timeline: 10 months, Aug 2021 – May 2022
Designed and launched a predictive grocery service to test whether customers would adopt automated shopping—and whether Kroger had a right to win in this space.
Coupon Experience Redesign
Role: Lead Product Designer
Focus: UX Strategy, Systems Thinking
Scope: Native + Web
Timeline: 10 weeks
Redesigned the coupon experience to eliminate ambiguity, improve usability, and create a more intuitive path from discovery to redemption.
Ad Selector
Role: Lead Product Designer
:Focus: Enterprise Commerce & Information Architecture
Scope: Native + Web
Timeline: 13 weeks
Designed a scalable ad selection experience that helps customers navigate multiple weekly ads across markets, reducing confusion and making it easier to find the savings most relevant to them.
My Superpowers
(a.k.a. My Strengths) as said by others and paraphrased by a past manager.
Passionate + Positive
“You bring a consistent positive energy, uplifting those around you with genuine engagement and presence. Your dedication goes beyond just completing tasks-you truly care about the impact of your work.”
Critical & Strategic Thinker
“You approach challenges with a strategic mindset, pushing for meaningful innovation rather than quick fixes. You excel at balancing present capabilities with future possibilities, making complex ideas tangible and achievable. Your strong critical thinking and problem-solving skills drive effective and lasting solutions.”
Team Player
“You foster strong relationships through intentional stakeholder management and collaboration. Always a team player, you step up to lead and support where needed, ensuring collective success.”
Working with Ashleigh…
“I’ve had the pleasure of partnering with Ashleigh on our Weekly Ad initiatives, and her impact has been exceptional. She brings a thoughtful, collaborative approach to every engagement—balancing strong design perspective with a deep understanding of product goals and customer needs. Ashleigh consistently elevates our work through clear communication, responsiveness, and a willingness to iterate quickly to solve complex challenges. Her partnership has been instrumental in moving our ideas forward efficiently while maintaining a high bar for design quality. She is an invaluable design partner and has been a true asset to our space.”
“Ashleigh is a great product designer to partner with. She’s always positive, extremely organized and knows her product space inside and out, which helps ensure we are designing and testing the right solutions. I can always count on Ashleigh to deliver thoughtful and innovative work on time. ”
“Ashleigh is a thoughtful, strategic designer who brings clarity and intention to complex challenges. She’s deeply curious and always looking to learn and grow, which consistently elevates her work. She brings a positive light to every team she’s part of, pushing through tough moments and helping others find common ground. She’s not only a strong partner, but someone who makes the work and the people around her better.”